The reputation system in World of Warcraft plays an important part in character development. Reputation is gained or lost through any number of means, one of the more common methods is via killing specific mobs. Players who wish to gain reputation with a faction will also seek out specific quests which increase that faction’s reputation. These quests may be to turn in a variety of items, kill a special mob and so forth. There are times when players may also wish to lose reputation with a faction.